Customer Insights & Marketing Analytics

Customer Insights & Marketing Analytics

Leverage Kaizen’s extensive industry expertise, capabilities, and advanced technical know-how to increase ROI, optimize marketing performance, learn-fast, and make data-driven decisions with confidence in your marketing, sales, and customer relations efforts .

Example Value Contributions from Customer Insights & Marketing Analytics Projects




Incremental Annual Profit


Customer Churn

Trusted Clients

Virgin Voyages NBC Sports Youtube Cox C.H. Robinson HealPros

Areas of Expertise

Marketing Analytics

Comprehensive suite of marketing analytics services designed to help your business optimize their marketing strategies and maximize ROI

Sales Analytics

Improve sales performance and drive revenue growth using advanced analytics and data modeling techniques

Sales Analytics
  • Prospect Targeting
  • Cross- and up-sell Targeting
  • Sales Performance Analytics
  • Sales Dashboards
  • Sales Forecasting
Customer Relations

Reduce customer churn, activate customers, and develop personalized customer analytics

Customer Relations
  • Customer Churn Reduction
  • Customer Activation
  • Customer Personalization Analytics
  • NPS Analysis
Customer Strategy

Develop an analytics business case roadmap and understand current and future state data needs to support customer insights and analytics

Customer Strategy
  • Analytics Business Case Roadmap Creation
  • Data Assessments
  • Marketing Automation Assessments


  • Improve sales performance and drive revenue growth
  • Uncover valuable insights about your customers
  • Develop targeted strategies for customer acquisition, engagement, and retention
  • Optimize your marketing performance
  • Enable data-driven decision-making
  • Develop personalized customer analytics and offer customized experiences
  • Build stronger relationships with your customers
  • Understand the current data environment and map out future needs
  • Enjoy continued growth with a comprehensive suite of marketing analytics services

Client Success Stories

  • Marketing & Customer Data Analytics Platform

    Marketing & Customer Data Analytics Platform

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  • Marketing Analytics

    Marketing Analytics

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  • Lead Scoring & Conversion

    Lead Scoring & Conversion

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  • High Value Customer Retention

    High Value Customer Retention

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Our Promise


  • Rapid business benefits with Kaizen Agile approach
  • AWS & Microsoft vendor certifications
  • Rapid Cloud Migration Framework
  • Foster continuous improvement


  • Unmatched success in end-to-end execution
  • Realization of value against evolving project challenges
  • Experienced subject matter experts with both deep and broad skills


  • Flexible engagement models
  • Automation and orchestration of work product in proprietary Kaizen Delivery Platform
  • Client team buy-in / adoption / training
  • Leverage industry best practices – including what NOT to do

Contact Us

No matter your industry, company size, or business need, we’ve had experience across the board, and we could have a solution for you! Contact us, and we’ll get back to you ASAP!