Marketing Analytics
Stop wasting your budget and start serving the right marketing to the right customers. Generate higher ROI by knowing who to target, when and where to reach them, and which specific marketing efforts will most likely match their needs, behaviors, and preferences.
$50M
Revenue
20:1
ROI
10%
Customer Churn
Trusted Clients
Areas of Expertise
Parse out tightly defined groups of customers and accurate personas so you can serve them precisely the product and marketing messages you know will drive action.
Use hard data to formulate a top-to-bottom look at how customers are entering your sales funnel, who converts, why some are stuck, and how to stop the leaks.
Target the right customers, predict buying habits, and build their LTV by uncovering hidden customer data.
Finely tune your campaign creative, keywords, and CTAs to minimize CAC and CPC, maximize your conversions, and crush all your KPIs.
Gain a deeper understanding of which elements are driving engagement and conversions, even across platforms and previously siloed channels.
Define test and learn strategies, create a centralized data platform, and allow rapid experimentation to understand customer behavior and buying probabilities.
Benefits
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Discover what factors actually drive customer activation & retention
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Reduce acquisition costs and cost per click, boost conversions and lifetime value, and optimize your marketing budget
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Whether you’re B2B or B2C, prioritize and retain your most valuable prospects
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Gain control over omnichannel and hyper-personalized marketing
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Combine data and attributions from different marketing platforms and across multiple campaigns to identify behaviors and drivers with the biggest ROI
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Evaluate marketing efforts with control group methodology to prove causation and focus on what works
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Simplify your complex data so you can evaluate millions of customers and thousands of data points to create actionable insights
Client Success Stories
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Marketing & Customer Data Analytics Platform
Marketing & Customer Data Analytics Platform
Multimodal Transportation Services Provider
- One of the US’ largest Multimodal Transportation Services and Logistics Providers needed to gain better visibility across both Marketing and Customer and carrier-specific data, with the goal of making better and more effective Marketing decisions.
- Kaizen created a Marketing and customer-oriented data analytics platform that is delivering data-driven insights and recommendations worth 2% incremental annual profit.
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Marketing Spend Optimization
Marketing Spend Optimization
National Senior Living Operator
- Senior living operator wanted to optimize their Marketing spend and increase move-ins
- Kaizen delivered a Marketing Spend Optimization solution that improved the efficiency metrics upper and lower purchase funnel, increasing move-ins by 12%
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Marketing Analytics
Marketing Analytics
Subscription Media Streaming Service
- Subscription media streaming service provider wanted to identify true causes of churn and determine targeted marketing actions that will drive retention
- Kaizen delivered a Marketing Analytics Platform that provided data-driven, targeted marketing actions based on customer churn drivers
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Customer Lifetime Value
Our Promise
RAPID VALUE
- Rapid business benefits with Kaizen Agile approach
- AWS & Microsoft vendor certifications
- Rapid Cloud Migration Framework
- Foster continuous improvement
SEAMLESS EXECUTION
- Unmatched success in end-to-end execution
- Realization of value against evolving project challenges
- Experienced subject matter experts with both deep and broad skills
SUSTAINABILITY
- Flexible engagement models
- Automation and orchestration of work product in proprietary Kaizen Delivery Platform
- Client team buy-in / adoption / training
- Leverage industry best practices – including what NOT to do
Contact Us
No matter your industry, company size, or business need, we’ve had experience across the board and could have a solution for you! Fill out your info, and we’ll get back to you ASAP!