)
Marketing Analytics
Stop wasting your budget and start serving the right marketing to the right customers. Generate higher ROI by knowing who to target, when and where to reach them, and which specific marketing efforts will most likely match their needs, behaviors, and preferences.
$50M
Revenue
20:1
ROI
10%
Customer Churn
Trusted Clients
)
)
)
)
)
Areas of Expertise
Parse out tightly defined groups of customers and accurate personas so you can serve them precisely the product and marketing messages you know will drive action.
Use hard data to formulate a top-to-bottom look at how customers are entering your sales funnel, who converts, why some are stuck, and how to stop the leaks.
Target the right customers, predict buying habits, and build their LTV by uncovering hidden customer data.
Finely tune your campaign creative, keywords, and CTAs to minimize CAC and CPC, maximize your conversions, and crush all your KPIs.
Gain a deeper understanding of which elements are driving engagement and conversions, even across platforms and previously siloed channels.
Define test and learn strategies, create a centralized data platform, and allow rapid experimentation to understand customer behavior and buying probabilities.
Benefits
- Discover what factors actually drive customer activation & retention
- Reduce acquisition costs and cost per click, boost conversions and lifetime value, and optimize your marketing budget
- Whether you’re B2B or B2C, prioritize and retain your most valuable prospects
- Gain control over omnichannel and hyper-personalized marketing
- Combine data and attributions from different marketing platforms and across multiple campaigns to identify behaviors and drivers with the biggest ROI
- Evaluate marketing efforts with control group methodology to prove causation and focus on what works
- Simplify your complex data so you can evaluate millions of customers and thousands of data points to create actionable insights
Our Promise
RAPID VALUE
- Rapid business benefits with Kaizen Agile approach
- AWS & Microsoft vendor certifications
- Rapid Cloud Migration Framework
- Foster continuous improvement
SEAMLESS EXECUTION
- Unmatched success in end-to-end execution
- Realization of value against evolving project challenges
- Experienced subject matter experts with both deep and broad skills
SUSTAINABILITY
- Flexible engagement models
- Automation and orchestration of work product in proprietary Kaizen Delivery Platform
- Client team buy-in / adoption / training
- Leverage industry best practices – including what NOT to do
Contact Us
No matter your industry, company size, or business need, we’ve had experience across the board and could have a solution for you! Fill out your info, and we’ll get back to you ASAP!