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Customer Insights & Marketing Analytics
Leverage Kaizen’s extensive industry expertise, capabilities, and advanced technical know-how to increase ROI, optimize marketing performance, learn-fast, and make data-driven decisions with confidence in your marketing, sales, and customer relations efforts .
Example Value Contributions from Customer Insights & Marketing Analytics Projects
5%
Revenue
2%
Incremental Annual Profit
10%
Customer Churn
Trusted Clients
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Areas of Expertise
Comprehensive suite of marketing analytics services designed to help your business optimize their marketing strategies and maximize ROI
Improve sales performance and drive revenue growth using advanced analytics and data modeling techniques
- Prospect Targeting
- Cross- and up-sell Targeting
- Sales Performance Analytics
- Sales Dashboards
- Sales Forecasting
Reduce customer churn, activate customers, and develop personalized customer analytics
- Customer Churn Reduction
- Customer Activation
- Customer Personalization Analytics
- NPS Analysis
Develop an analytics business case roadmap and understand current and future state data needs to support customer insights and analytics
- Analytics Business Case Roadmap Creation
- Data Assessments
- Marketing Automation Assessments
Benefits
- Improve sales performance and drive revenue growth
- Uncover valuable insights about your customers
- Develop targeted strategies for customer acquisition, engagement, and retention
- Optimize your marketing performance
- Enable data-driven decision-making
- Develop personalized customer analytics and offer customized experiences
- Build stronger relationships with your customers
- Understand the current data environment and map out future needs
- Enjoy continued growth with a comprehensive suite of marketing analytics services
Our Promise
RAPID VALUE
- Rapid business benefits with Kaizen Agile approach
- AWS & Microsoft vendor certifications
- Rapid Cloud Migration Framework
- Foster continuous improvement
SEAMLESS EXECUTION
- Unmatched success in end-to-end execution
- Realization of value against evolving project challenges
- Experienced subject matter experts with both deep and broad skills
SUSTAINABILITY
- Flexible engagement models
- Automation and orchestration of work product in proprietary Kaizen Delivery Platform
- Client team buy-in / adoption / training
- Leverage industry best practices – including what NOT to do
Contact Us
No matter your industry, company size, or business need, we’ve had experience across the board, and we could have a solution for you! Contact us, and we’ll get back to you ASAP!