Marketing & Customer Data Analytics Platform
Multimodal Transportation Services Provider
- One of the US’ largest Multimodal Transportation Services and Logistics Providers needed to gain better visibility across both Marketing and Customer and carrier-specific data, with the goal of making better and more effective Marketing decisions.
- Kaizen created a Marketing and customer-oriented data analytics platform that is delivering data-driven insights and recommendations worth 2% incremental annual profit.
More Case Studies
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Enterprise Marketing Platform
Enterprise Marketing Platform
Industry-Leading Cruise Line
- Cruise Line needed to ensure that marketing spend was being invested in the right areas, that campaigns were as effective as possible, and get that information as real-time as possible
- Kaizen delivered an enterprise marketing platform with a 360º view of customer and marketing data, created new KPIs, and developed market mix modeling, all resulting in 2%-3% net revenue uplift.
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Predictive Retention Solution
Predictive Retention Solution
Global Social Media Platform
- Social media platform sought to define the factors driving the retention of its creators within a highly complex data ecosystem while also optimizing marketing campaigns to reduce churn
- Kaizen designed, developed, and delivered a predictive creator retention solution that helped understand retention drivers and improve marketing campaigns to activate creators, resulting in 10% churn reduction
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Timekeeper Utilization and Performance
Timekeeper Utilization and Performance
Premier US Law Firm
- Law firm sought to upgrade their data analytics platform to report on more insights.
- Kaizen enhanced reporting capabilities to track timekeeper utilization weekly through enhanced graphics and view timekeeper performance relative to overall firm and prior year. Kaizen also supported the firm in optimizing the utilization of resources and ensuring maximizing firm performance by highlighting how primary teams and their timekeepers were performing.
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Total Firm Key Metrics
Total Firm Key Metrics
Premier US Law Firm
- Law firm found that reporting key metrics was labor intensive, error prone, dependent on Excel, and missing certain functionality.
- Kaizen dramatically enhanced UX with upgraded visuals and filtering capabilities and enabled automated refreshing of data, allowing firm members to quickly view key metrics such as gross profit, gross margin through fee receipts, fees billed lenses, and key drivers of growth (by firm and by team).